Utilizing a Variety of Social Media Platforms to Promote Your Company
Platinum Online Marketing works closely with clients to develop a targeted content and social media marketing campaign. To achieve maximum success, we focus on creating and promoting a clear, focused, and easily identifiable brand for your business. Our social media specialists will create and enhance your profiles on various social media platforms, including Facebook, Twitter, LinkedIn, Google+, etc., and will consistently post updates to all social media accounts.
There are several benefits toward an effective social media marketing campaign. Not only is it another way to reach out to potential clients, but it is also a way to expand your presence in the digital world. It is an important aspect of a successful search engine marketing (SEM) campaign. Search engines consider any social media connections and factor that into its results. The more well-rounded the presence, the higher the rankings.
Social media posts also develop a large following of people, who will eventually find their way to your site. These posts are your opportunity to share information with a large audience about your business and highlight any new content. This is also a great platform to share news or to highlight a new program your business is participating in.
Our social media specialists have the skills and knowledge to create social media campaigns that rate well with search engines and improve organic search results. Moreover, our social media specialists are adept at developing effective social media campaigns to ensure our clients gain as much exposure as possible to increase their conversion rate.
WHY SOCIAL MEDIA?
Almost four billion people worldwide use social media on a regular basis. This represents about 63 percent of the overall worldwide population of people over the age of 13. In the United States, more than 230 million people, or 70 percent of the nation’s population, use social media. The average person has about eight social media sites with the two most popular in the United States being YouTube and Twitter. For many people that use these sites, it has become a multi-faceted experience. They use it to connect with friends, share stories, meet new people, and play games. They also use it to research doctors, dentists, financial questions, and to seek out reviews about those places.
Given the proliferation of social media sites, it is a platform with a tremendous amount of opportunity. It is a way to reach millions of current and future clients. In particular, it is a way to target millennials who utilize social media sites more than older generations. On average, people are on their social media site for almost three hours, which is a significant amount of time where you can capture a wide-ranging audience.
We will work with you to determine who your target audience is and based on that information, we will work with you to help create the social media sites that will specifically target those demographics. We will also partner with you in creating the necessary content to fill those sites. As we move forward, we will consistently monitor your target audience to determine if their interest changes in terms of the sites they visit and make changes accordingly.
CREATING A SOCIAL MEDIA MARKETING PLAN
As with any marketing plan, you need a social media plan as well. Working with our experts, we will help you develop your goals for your social media presence and how you want to achieve those goals. We can help attract a certain number of followers or views on your social media page. As we initiate your plan, we will work together to determine how we want to measure the success of any social media marketing campaign based on the demographics of your audience and your general goals. We will then apply analytical tools to help track that progress toward those goals.
After we help you determine the right social media sites for you or upgrade the ones you already have, we will help you fill the right type of content to maximize views. Some of the basic information that each site should include is your name, address, phone number, as well as the service you provide. This will increase your rankings among various search engines. Once we help you establish your social media presence, or upgrade your existing one, we will then determine the next steps.
Our expert staff will come up with a plan that is right for your company. Then we will set about executing that plan through many of the social media tools we have described above. Through routine posts on the major social media sites, we can help you generate the increased web traffic you need that will lead toward an increase in the number of clients. The plan we help you create will have both short-term and long-term goals.
WE MAINTAIN YOUR PRESENCE
Our team will closely monitor your various social media sites to ensure that they are updated routinely with fresh content and relevant information. We will also monitor your web traffic to ensure that we see the numbers we want to see. If there are any minor problems or glitches, we will address them for you. If we feel major changes are necessary, we will discuss our recommendations and move forward with any major changes.
As part of your maintenance package, using analytics tools can track the traffic of your social media sites to determine which posts are garnering the most traffic and which ones are not. We will attach tracking tags to aspects of tour marketing campaigns to track that content. We will also respond to any shifts that we see in the numbers in terms of changing the type of content we are posting to accommodate those numbers. Should a problem arise with your social media site, we will work immediately to quell any problems that might come up to avoid any negativity associated with your brand.
Industries are always changing with new technology and regulations. To keep ahead of your competition, you want to find ways to keep up. That means you are always making changes at your business whether that be a new employee or a new piece of technology to something as simple as a new location or different hours.
If you want to get that information out to the public, social media can provide that platform to share news to people you want to reach. Through different postings, we will highlight the news that you want to share, along with links back to your website so that potential clients can access your information. We will ensure to maintain your online presence on different social media platforms to reach as many of your clients as possible. We will also open your site up to comments from users about their experience working with you. By hearing positive stories, it will encourage others to want to visit your business. We will also respond to reviews and even address any negative ones that might come along.
STAY RELEVANT IN YOUR FIELD
Social media gives you the opportunity to maintain a presence in your respective field. As new trends, regulations, and techniques develop in your field, we will work with you to develop content that lends your expertise to those changes and post about it on your social media platforms. When a major event happens in your industry, you want your clients to know that you are on top of it. In some cases, they might want to know your thoughts and opinions on the subject. In others, they may want to know how you plan to address it. We will work with you to develop content that highlights your opinions or expertise about a news story and use social media posts to highlight it.
CREATING A SOCIAL MEDIA PRESENCE
While we will help you use your social media platform to increase your presence in your field, it is a great opportunity to also grow your brand and promote your image. We will strive to post regular content on your site to keep you relevant to search engines. We will also work with you to make your site a place for open discussion about your field.
By promoting ongoing discussions about the latest changes in your industry, we will be encouraging people to frequent your site on a regular basis, thus increasing the number of visits per day. As more contribute to these online conversations, the more likely they will utilize their own social media sites to link back to yours, increasing your reach to another layer of users. As part of the articles and videos we post on your site, we will also include links to not just your main website but to other relevant sites as well. The goal of this is to make your site the go-to page for content related to your field. As more users flock to your site for content, the more additional links you will receive from people who may not necessarily be in the market for your business but might remember it for a future situation.
KEEPING AN EYE ON THE COMPETITION
We understand that you are in a competitive market and you have rival firms and practices that you are competing against for the same audience. No campaign is conducted in a vacuum. In addition to watching your own site, our team will also keep an eye out for your competition and track what they are doing.
The goal will not be to copy what your competitors are doing but determine what the market is responding to and act accordingly. It may be instances where the competition is following our example on something and that is a confirmation that we are on the right track.
Monitoring the competition can also be informative, as well as a utilizing a strategy that we have yet to adopt. Seeing what others are doing gives you a goal to strive for. The result could be an increase in our own numbers, but maybe even attracting some of that business away from them. Our experts will find your competition’s online presence so that we can be cognizant of their actions, especially when it comes to advances in your field.
For more information on developing a social media campaign for your firm, contact Platinum Online Marketing. We offer various online marketing services, including website design, content writing, press releases, search engine optimization, reputation management, and email marketing. Call us today at 866-818-2251 or contact us online to get started. Located in Haddonfield, New Jersey, we serve clients nationwide.