Promote Your Brand Through a Variety of Public Relation Services
Public relations (PR) is the overall communication strategy a business sets forth to enhance their public image and increase their exposure. An effective public relations platform is strategically designed to emphasize customer engagement and relationship building. In this digital age, it is essential that you implement a PR program that incorporates digital media in conjunction with traditional media.
At Platinum Online Marketing, we can help implement such a comprehensive and successful plan. When putting together a digital marketing strategy, it must include search engine optimization (SEO), social media, website content, press releases, and reputation management. We will help you and your business develop a plan that will highlight your business and lead to additional clients. Our experts have the experience to drive a successful PR plan that will promote your company across multiple platforms.
Press conferences are an opportunity to hold an event with reporters and other influential people to make a major announcement with your business. They are also an opportunity to show off your knowledge as an expert in your field. We can work with you to create the ideal event from the location, to the time and date, to the people that you should be inviting. We can help decide if a press conference is the right decision and customize it so if feels right for your business.
Once the decision is made to host a press conference, we will reach out to the appropriate people and send out invitations. We will also prepare the room, as well as schedule the events for that day. As part of the overall package, our staff will provide a packet for both you and your guests which will include:
- Media Advisory
- Press Release
- Press Kit
- News of Your Press Conference
We will help coordinate the day’s events, including running the press conference and scheduling follow-up one-on-one sessions with reporters and publications. We can also assist in providing reporters with any follow-up information that they might require for their articles. If you are not sure if a press conference is right for you or for a particular situation, we can review the elements and help you to come to the most
Digital Press Releases
A press release will help expose your business to a wider audience and give you direct access to current and future clients. Press releases work in conjunction with social media posts because of how they complement each other. Your customer will read something in a social media post and then see it in a press release, adding credibility to that topic.
A press release is your opportunity to expand your reach by catching the attention of more search engines. Your press release will not just live on the internet, we will help distribute it to a large and comprehensive network that entails about 30,000 journalists and bloggers. We will also send it to major news sites and search engines, such as Google and Bing. Our writers will craft your press release to optimize its searchability online with keywords that will attract the attention of search engines. We will also include a link back to your website.
There are different topics that warrant a press release from a new hire to a major accomplishment for your business or one of your staff members. Our experts can help you decide when a press release makes sense for your announcement and craft it for you so that it remains timely.
A well-crafted press release will help boost your searchability because of the way we put it together. Along with the news that you are trying to convey to your audience, a link back to your main site will be included. This will give readers direct access back to the main website that contains valuable information about your firm.
They will be able to access pertinent information about your firm or practice from basic info, such as your hours of operation to more in-depth information like the services you offer. From an SEO basis, including inbound links in the press release is a critical component of a successful SEO campaign. A well optimized press release has tremendous potential to increase viable traffic to your website.
What is Newsworthy?
A major question you might have when it comes to crafting a press release is when it is appropriate to take that step. Our experienced team will work with your staff in determining what news events are taking place at your firm and the appropriate way to advertise that news. In some cases, it will make sense to put out a press release.
You want to be judicious about when you put out a press release and when you do not. Putting too many out can become excessive and oversaturate the market, but you also want to stay relevant at the same time. Some news might just be worthy of a social media post. We will help you decide what makes the most sense for your news and how best to promote it.
A negative review can be detrimental to your business and unfortunately, most people tend to write up a negative review rather than a positive one. We will help you raise your client ratings, boost positive reviews, and enhance overall client satisfaction. We will help improve your reputation and foster a healthy online presence, improve the company itself to ensure that positive reviews outweigh the bad and continue to monitor the internet for any negative stories that might exist about your business. We will also work to increase your social media output to emphasize your positive reputation.
Dealing with Negative Reviews
In this digital age and the advent of several online review boards and chatrooms, it is far easier to post reviews about different businesses. Unfortunately, we live in an age where people tend to post and share negative stories about their experiences rather than the positive ones. We will work with you and your team to establish an environment at your office that minimizes negative experiences for your clients.
All professionals receive a negative review at one point or another. How they deal with it is what will help elevate them to move beyond it. Those who react emotionally to a negative review come off as bitter and reactionary. We will respond to negative reviews in a calm and thoughtful manner and make corrections to ensure that whatever negative experiences they had; it will not take place again. Providing a quick and positive response shows others that you are responsive to critique and willing to make the necessary changes to accommodate any problems that might exist at your firm or practice.
Effective Reputation Management Strategies
POM’s full-service marketing platform includes reputation management services to improve our clients’ reputations and foster a healthy online presence. This includes:
- Developing a campaign to encourage satisfied clients to provide a review of their positive experience and communicate their affirmative view of the firm.
- Creating an effective strategy to ensure that positive client experiences overcome any negative feedback that exists organically for our clients.
- Working with the firm to develop new ways to improve client experiences.
- Performing online research and analysis of relevant directories and links for any negative information that may exist.
- Strengthening the status of our clients by creating and posting additional content that reinforces the firms’ good standing.
Let us help you identify and mitigate any negative online ratings or reviews that are adversely affecting your business. We can help you turn your online reputation around.
This is a way to foster a greater relationship with your clients by creating a marketing push targeting a specific group of clients. It is a chance to utilize the email addresses you collected over the life of your business and craft email messages that concisely address a topic you want to inform them about. This is a great way to stay in contact with your current clients and keep them informed about events going on at your business. It can generate repeat business as email campaigns keep you at the forefront of your clients’ minds.
Our team will create email marketing campaigns specifically tailored to your business that aims to get the message that you want out. We will also share your emails on social media sites to reach a wider audience and garner higher rankings with search engines. A successful online marketing campaign incorporates a variety of platforms and outlets. Our comprehensive approach to online marketing encompasses numerous strategies that work together to achieve your marketing goals.
This is an opportunity to take advantage of a news story and relate it to your business or location. Our content writers will track a news story and immediately write up an article to place on your website to tie into your business. Speed is essential when hijacking the news and our talented writing staff is experienced in turning projects around quickly to get a story out to you in a short period.
We will then reach out to news outlets to highlight the client’s expertise on that story to utilize your business for an upcoming story. Highlighting your business in a news story exposes it to a new group of potential clients you might not have been able to reach before. It also increases your association with that topic, which can come up in search results.
Our writing staff may pick up on a story before it garners too much outside attention, meaning we can get you out ahead of any media hype. That will put your firm or practice in an ideal position to stand out in a crowd on a potential mainstream story. By getting out there first, your firm or practice could become the go-to for reporters who are looking for comments about the story.
Benefits to Your Business
Building a bridge between real life news stories and your business will demonstrate to potential clients how you are relevant when it comes to a particular field. It could be about an ongoing medical concern, or a change in tax law, or some other medical or dental innovation. By associating your business with that story, it will establish a correlation. With that influx of new interest, some will most likely go further and become new customers. By adding newsjacking to your website, you may expect increased media exposure, which can boost your credibility within your respective arena. Hijacking the news brings traffic that may have been rerouted elsewhere to your web page and social media platforms.
To learn more about our marketing strategies, contact Platinum Online Marketing for more information. Contact us online for a complimentary consultation or call our SEO specialists at 866-818-2251. Let our extensive experience work for you. Located in Haddonfield, New Jersey, we serve clients nationwide.